You've read the book. You nodded at every page. And then you changed absolutely nothing. Sound familiar?
Nir Eyal helped Silicon Valley build the systems that capture your attention — then turned around and wrote the books on how to fight back. Hooked became the playbook for habit-forming products. Indistractable showed you how to resist them. And now Beyond Belief cracks open the real reason most men read all of it, agree with all of it, and still don't change.
It's not discipline. It's not information. It's belief. Specifically, the stories you've been telling yourself about who you are, what you're capable of, and whether change is actually possible for someone like you. Nir calls them limiting beliefs — and he spent six years researching how to replace them with something better.
This one hits different if you've ever blamed your ADHD, your past, your upbringing, or the algorithm for the gap between who you are and who you know you could be.
IN THIS EPISODE, YOU'LL LEARN:
Why 90% of distraction isn't your phone — it's a feeling
The motivation triangle: behavior and benefit fail without belief
How a diagnosis becomes a cage — and how to break out
The man who almost died from a placebo overdose
Richter's rats: how one belief produced 240x more persistence
Why to-do lists are broken — and what to do instead
FREE RESOURCE FROM NIR:
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Go Deeper here are Three Supporting EPISODES FROM MTM:
Ep. 121 — Managing Your Mind: How to Kick Out Negative Thoughts
Ep. 138 — Curiosity Is Key to Breaking Men Free from Judgment and Rumination
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Book Jon to Speak: jonmacaskill.com
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